#DAF90Years - Social media campaign

25th October 2018

On the 1st of April 1928, Dutch engineer Hub van Doorne started a small construction workshop in the city of Eindhoven. From these humble beginnings, DAF has evolved into a leading global truck manufacturer focused on innovation, quality, and transport efficiency.

The highly talented Hub van Doorne opened his small workshop in the corner of the local Coolen brewery. Initial work included welding and forging for the city and local companies like lamp and radio manufacturer Philips. The Great Depression inspired Hub van Doorne – together with his brother Wim – to expand services. The workshop evolved into a trailer manufacturing business in 1932 and the company name was changed to Van Doorne’s Aanhangwagen Fabriek (abbreviated to DAF).

In 2018 on the DAF social media platforms, we’ve been celebrating #DAF90Years with a variety of content looking back at DAF's history and just how the company shaped the commercial vehicle industry. It has been great sharing old photos and videos from the last 90 years. You can watch a roundup of the video content below:

After seeing how much our followers wanted to be involved with celebrating the history of DAF Trucks NV posed the question to DAF drivers across Europe… What is the oldest DAF truck still in operation? We found John Tarrent, a livestock haulier from Cork, Ireland, who is still proudly operating his DAF 2100 which he purchased on the 8th of March 1984, making the truck 34 years old. John tells us “Once I sat into that truck and turned the key, I never looked back”.

We’ve had a great time sharing the history of DAF and celebrating with our fans the 90 years of innovation DAF is proud to have led. You can see the historical timeline from the #DAF90Years campaign here.


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